the impact of alternate types, locations, and product(s) featured.
of Purchase - Assess
reaction to merchandising materials (signage, shelf talkers, on-pack
promos, etc.) -- alone or in combinations.
how on-shelf or store section placement can affect consumer awareness
Measure the impact
of altering an outlet's interior/exterior designs, layouts, signage,
color schemes -- even lighting.
Test shapes, sizes,
colors, and functional elements without the need to build expensive
your customer tell you which pack type/design they prefer -- which
elements work for them and which don't.
will help you answer such key questions as: