Visualizer Applications

Displays - Measure the impact of alternate types, locations, and product(s) featured.

Point of Purchase - Assess reaction to merchandising materials (signage, shelf talkers, on-pack promos, etc.) -- alone or in combinations.

Locations - Evaluate how on-shelf or store section placement can affect consumer awareness and behavior.

Store - Measure the impact of altering an outlet's interior/exterior designs, layouts, signage, color schemes -- even lighting.

Product - Test shapes, sizes, colors, and functional elements without the need to build expensive prototypes.

Packaging - Let your customer tell you which pack type/design they prefer -- which elements work for them and which don't.

We will help you answer such key questions as:

• How should my new product be positioned or repositioned to succeed in the market?
  
• How will consumers react to various price changes?
• What is the optimal price that will best balance our market volume to profit objectives?
  
• Which of these one..two..five point-of-purchase treatments will attract more of our competitors' consumers to try our brand?
  
• What will shoppers think if we implement this new plan-o-gram? Is there an even better alternative?
  
• Will our West Coast customers view this positioning as positively as those in the Northeast and Midwest?