Visualizer Advantages

To most researchers or marketers who have experience with in-store testing, the benefits of Visualizer™ may already be apparent:

Flexibility/ Customization - once created, digital environments can be modified in almost any way desired. The testing possibilities are expanded exponentially.

Re-Usable - filmed environments can be used over and over for follow-up and future testing.

Cost Effective - no need to build displays, ship product to stores, pay retailers to reconfigure shelves, and manufacture new products or packaging.

Shorter Process/ Faster Results - once the environment has been captured digitally, the testing process can be completed in weeks, not months - even for multi-variable tests.

Security & Confidentiality - no chance that competitors will know what you are testing or even that you are doing any testing at all.

Ability to Test the "Untestable" - alternatives and options that were too expensive to measure or too complex to execute are now not only possible, but relatively simple to execute.

Quantitative Reliability at Qualitative Cost - no need to rely on the minimal sample sizes of focus groups when more reliable results can be achieved with similar speed and costs.

Capability & Experience - Visualizer™ has developed a substantial client base since its U.S. introduction in January 1999 and has ready access to the significant resources of Marketing Sciences, Ltd. to supplement our own dedicated staff of technical and research professionals.

Perhaps, a most appropriate summary is one that was provided by a Senior Research Manager at one of our major packaged goods clients. He offered the following description of Visualizer™ to his key marketing and sales management team:

"Imagine being able to do whatever you want to a store, whenever you want and
test the impact of the change…. To do those same tests without having to find the
stores, balance them demographically and get store cooperation - only to have
them drop out…. Have the impact of shelf, product, pricing, merchandising or
packaging changes measured without the complications of 'uncontrollable' factors
leaking into the research…. Visualizer multimedia is an insights innovation."